From a cluttered marketplace identity to a premium, cohesive brand
How DeqVision helped Furniture Discount replace a brush-script logo and outdated visual identity with a modern brand system built to communicate quality, trust, and value across every digital touchpoint.
Client Quote
Fabulous, we own a small retail Store in the UK Furniturediscount.co.uk and decided to take the plunge to online presence, Deqvision are very patient with us, take over when required and nothing is too much trouble. We have email, Whatsapp and telephone calls. The service far exceeds anyone else on the market and proud to work with them
Build a brand identity that communicates quality and trust. Replace a cluttered brush-script logo with a modern, premium visual system that positions Furniture Discount as a credible retailer, not just a discount marketplace.
When your brand looks the part, selling becomes easier.
The challenge
Furniture Discount sells quality sofas and home furniture at accessible prices across the UK. Despite strong products and competitive pricing, the brand's visual identity was working against it.
The original brush-script logo failed to communicate quality or brand value. The identity felt like a nameless marketplace rather than a trusted retailer. There was no coherent design system, no consistent visual language, and the digital presence did not reflect the quality of the products being sold.
The challenge was to modernise the brand without losing the approachable, accessible personality that made Furniture Discount appealing and to create a visual system strong enough to stand alongside established UK competitors.
How was the VISIONARY implemented?
Value-driven positioning
Intelligent media buying
Agile creative
The execution
We approached Furniture Discount's rebrand as a complete identity system, not just a logo swap. Every decision was made with two goals in mind: communicate quality and make the brand instantly recognisable.
Logo Redesign
The original script font was replaced with a system that retains the brand's approachable personality while signalling confidence and clarity. Rather than relying on a heavy script for the full wordmark, we selected key letters to carry the playful character. A dedicated logo symbol was added to anchor the identity and instantly communicate what the brand is about - great quality furniture at an accessible price.
New Design System
The refreshed visual language is built around minimalism and structure. Increased white space, a clean grid, and a carefully selected colour palette give the brand a premium look without losing its accessibility. Product photography is integrated with graphic overlays and collage elements, creating a distinctive and cohesive aesthetic that works across ads, social, and print.
Website Redesign
The new website experience was built to feel effortless to navigate. The design retains the brand's warmth and playfulness but polishes the overall execution to a level that matches the quality of the products. The result is a digital presence that shows customers these products are not just affordable - they are contemporary, beautiful, and built to last.
The results
Modern Brand Identity
Premium Design System
Website Transformed
Modern Brand Identity
Premium Design System