VMV Solar had the expertise and technology to deliver high-quality solar panel solutions, but their market presence didn’t reflect that. With no clear digital acquisition strategy, they struggled to reach homeowners and businesses actively looking for renewable energy solutions. Their website wasn’t optimised for conversion, and they lacked a system to capture, nurture, and convert leads into paying customers.

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The company needed a powerful but practical digital strategy that could bring quick results while also laying the foundation for long-term growth.

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We launched with a two-pronged approach: immediate customer acquisition through ads, and long-term brand strengthening through digital infrastructure.

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On the advertising side, we created Google campaigns targeting high-intent keywords like “solar panel installation” and “{Location} solar panel business” combined with Meta ads that showcased VMV Solar’s solutions in a clear, relatable way. These campaigns were continuously optimised based on performance data - ensuring budget went to the audiences that delivered the best ROI.

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At the same time, we worked on web enhancements to streamline the customer journey. Landing pages were improved for speed and clarity, with strong CTAs that guided visitors to request quotes or consultations.

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Finally, HubSpot CRM was integrated, giving the sales team complete visibility into the pipeline. Every new lead was tracked, scored, and followed up automatically, creating efficiency and consistency in how VMV Solar handled incoming demand.

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This end-to-end execution is what sets DeqVision apart - we didn’t just run ads, we built the entire growth engine.