Multimebeli was well-known in their niche but struggled to bring in new customers consistently. Their website was outdated, product pages were difficult to navigate, and the brand lacked the credibility needed to compete with modern online furniture stores.

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Another challenge came from the wide variety of products. At the start, even our team had a rough time understanding the catalogue. The sheer range of items and categories made it difficult to align ads with the right audiences. This led to confusion in messaging and wasted ad spend.

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We knew that to succeed, we needed to fully immerse ourselves in the client’s product line. Only then could we craft campaigns that reached the right customers with the right products.

We approached Multimebeli’s growth in two phases:

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1. Understanding the Products, Fixing the Foundation:

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The first step was internal - we took the time to study every category in Multimebeli’s catalogue until we understood the full picture. Once we did, everything became much easier. We were able to group products strategically and build clearer, more targeted messaging.

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At the same time, we rebuilt the website with optimised product pages. Each page was designed to be clear, informative, and conversion-focused, helping customers trust and understand the brand instantly.

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2. Driving Growth Through Smart Campaigns:

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Armed with product insights, we launched PPC campaigns on Google and Facebook. Search ads captured intent-driven buyers (e.g., “Murphy beds,” “Falling wall bed”), while Facebook ads reached new customers with inspiring creatives. Retargeting campaigns ensured we stayed top of mind for visitors who didn’t purchase immediately.

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This combination of deep product understanding + optimised digital execution unlocked the growth Multimebeli had been missing.

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