For furniture retailers, the biggest challenge is not just capturing attention online - it’s turning that attention into real-world showroom visits and purchases. With in-store sales at the heart of My Beautiful Home’s business, every campaign had to bridge the gap between digital engagement and physical footfall.

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Although the brand already had strong products and a solid reputation, it needed a strategy that could scale visibility, attract new visitors, and convert that traffic into measurable sales. The mission wasn’t just to bring people into the store - it was to make sure they came ready to buy.

The campaign was centred entirely around Meta Ads as the primary traffic source. Early testing helped us identify high-performing creatives and target groups, allowing us to quickly scale what worked best.

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We used a combination of carousel ads, video content, and lifestyle imagery to inspire potential customers to visit the showroom. At the same time, we refined targeting to focus on people nearby who were actively interested in home interiors and furniture. This mix of strong visuals, relevant messaging, and continuous optimisation ensured the campaign remained both effective and cost-efficient throughout its run.