The real estate market is extremely competitive, where attention is expensive and converting interest into sales requires both smart marketing and a reliable sales process. IDEA - Dzhebarov needed to generate qualified leads for their apartments at scale, but they also faced the challenge of handling those leads effectively once they entered the pipeline.

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While their properties had strong market appeal, the sales process wasn’t yet fully optimised, which meant opportunities risked being lost. Our task was not only to deliver a flow of interested buyers but also to help create more structure in how those leads were captured and managed.

The campaign began with a dual focus on Google and Meta Ads. Google Ads delivered some interest, but the cost per lead was significantly higher than projected, which made it less efficient for this particular project. Meta Ads, on the other hand, quickly emerged as the winning channel. By using precise targeting and creating engaging, visually driven campaigns, we were able to reach the right audience segments — people actively interested in new apartments and motivated to move forward.

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Once the leads started flowing, we connected everything to a CRM system, which gave IDEA - Dzhebarov better visibility into the pipeline. While the internal sales process still needed refinement, the CRM ensured that inquiries were organised and easier to manage. This was a critical step in helping the client move closer to a more sustainable and structured sales model.