Built a bold new brand identity
From zero presence to a complete growth-ready identity.
Client Quote
DeqVision helped us bring our brand to life from scratch. The process was clear, creative, and gave us an identity we’re proud to grow with.
What we delivered
Project Info
Heapstorm needed a strong brand foundation that matched its ambitious vision and positioned it as a leader in the cloud-native space.
The challenge
Heapstorm came to us without a clear identity. They had:
• No unified brand guidelines
• Inconsistent visuals across touchpoints
• Difficulty communicating their unique positioning in a crowded market
They needed a professional, visionary brand system that could support rapid growth and credibility in the B2B tech space.
How was the VISIONARY implemented?
Value-driven positioning
Intelligent media buying
Agile creative
The execution
We worked founder-to-founder to:
• Craft Heapstorm’s brand story and messaging framework.
• Design a modern, scalable visual identity that reflects innovation and trust.
• Build a comprehensive brand book - covering logo usage, typography, color systems, and applications across digital and print.
Unlike other agencies, there were no junior handoffs. Every step was led by DeqVision founders to ensure quality and vision.
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The results
Brand Identity
Brand book
Strategic positioning
Brand Identity
Brand book