Conthouses sells high-ticket container structures, ranging from compact office units to full residential homes worth over €10,000. While the website has a catalogue and pricing, no customer picks up a container the way they would pick up a pair of trainers. Every sale happens offline, through a phone consultation or a private showing. The website's job is not to process a payment. It is to generate a qualified enquiry from someone ready to have that conversation.

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Before working with DeqVision, Conthouses had been running Meta Instant Forms. The results were weak. Lead quality was poor, volume was inconsistent, and there was no Google presence at all. The problem was not just the channel. It was the whole approach. Sending cold traffic to a generic form, with no landing page built around the product or the buyer, was never going to produce serious enquiries for a product at this price point.

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The challenge was to build a system that attracted buyers who were genuinely in the market for a high-value container structure and moved them from discovery to a real conversation with the sales team.

We treated Conthouses the same way we approach any high-ticket ecommerce brand: the goal is not a click or a form fill, it is a qualified lead that turns into a sales conversation. Every decision we made was built around that.

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Splitting the audience from day one

Conthouses serves two very different buyers. Individuals and families looking for an affordable, fast alternative to traditional construction on one side. Businesses and construction teams needing office containers and site infrastructure on the other. These two audiences have completely different motivations, different objections, and different timelines to purchase.

We built separate campaigns for each. B2C messaging focused on lifestyle, speed, and the ability to personalise the space. B2B messaging focused on cost control, fast deployment, and structural reliability. Running both under one campaign would have diluted both.

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Building landing pages that convert high-ticket traffic

We moved away from Instant Forms entirely and built two dedicated landing pages, one for residential buyers and one for business clients. For a product at this price point, a form is not enough. The page needs to answer the key objections before the buyer picks up the phone. What does it actually look like? How fast can it be delivered? What is included in the price? What happens after I enquire?

Each page was built around those questions, matched to the tone of the audience it was serving, and designed to make calling or enquiring feel like the obvious next step.

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Meta Ads: reaching the right buyers at scale

With proper landing pages in place, the Meta campaigns could do what Instant Forms never could: qualify interest before the lead is captured. Buyers who clicked through, read the page, and submitted an enquiry were already informed. That made the sales team's job significantly easier.

The account was structured for efficiency at every level. Some campaigns ran at as little as €1.76 per day and still produced consistent lead volume. Creative was refined over time to push click-through rates well above average. Some individual ads hit a 12% unique CTR, more than four times the industry benchmark.

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Google Ads: capturing buyers who are already searching

For high-ticket purchases, search intent is one of the strongest buying signals available. Someone searching for a container home or an office cabin is already in the consideration phase. We built the Google account to capture that traffic precisely.

The account was segmented by audience type, with separate campaigns for residential and business search terms. Keyword coverage was built across both Broad Match and Exact Match to capture the full range of intent. A dedicated brand campaign was launched to protect Conthouses' visibility and prevent competitors from intercepting buyers who already knew the brand.

Within 81 days, the account went from 23 conversions in the first two weeks to 57 in a single two-week period. The cost per lead dropped 67%, from €20.12 to €6.59. The B2B campaign saw a 72% drop in cost per business enquiry and a 165% increase in the number of business leads generated.

The brand campaign now holds 100% Search Impression Share and 97.3% Absolute Top position on Google.

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