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The Ultimate Guide: How to Create a Google Ads Account for Your Small Business


Google

Why Google Ads?

Google Ads allows you to reach potential customers at the moment they are searching for products or services like yours. With Google Ads, you can target specific keywords related to your business, set your budget, and pay only when someone clicks on your ad. This makes it an incredibly cost-effective advertising solution for small businesses with limited marketing budgets.


Here are the 7 steps to take from creation of your Google Ads account, to your first campaign:


Step 1: Sign Up for Google Ads

To get started, visit the Google Ads website (ads.google.com) and click on the "Start Now" button. If you already have a Google account, you can sign in with your existing credentials. If not, you'll need to create a new Google account by following the on-screen instructions.


Step 2: Set Your Advertising Goals

Before creating your first campaign, it's important to define your advertising goals. Are you looking to increase website traffic, generate leads, or drive online sales? Understanding your objectives will help you tailor your campaigns and measure their success effectively.


Step 3: Create Your First Campaign

Once you've signed in to your Google Ads account, click on the "+ Campaign" button to create your first campaign. Google Ads offers several campaign types, including Search, Display, Video, Shopping, and App campaigns. For most small businesses, we recommend starting with a Search campaign, as it allows you to target potential customers actively searching for your products or services.


Step 4: Choose Your Targeting Options

Next, you'll need to define your targeting options, including location, language, and audience demographics. Google Ads offers advanced targeting features that allow you to reach your ideal customers based on their interests, behavior, and online activity.


Step 5: Create Your Ad Groups and Ads

Once you've set your targeting options, it's time to create your ad groups and ads. Ad groups allow you to organize your ads based on common themes or keywords. Within each ad group, you can create multiple ads variations to test different messaging and creative elements.


Step 6: Set Your Budget and Bidding Strategy

Before launching your campaign, you'll need to set your daily budget and bidding strategy. Google Ads offers several bidding options, including manual CPC (cost-per-click), automatic CPC, and target CPA (cost-per-acquisition). Choose the bidding strategy that aligns with your advertising goals and budget constraints.


Step 7: Review and Launch Your Campaign

Before launching your campaign, take the time to review your settings, targeting options, and ad creatives to ensure everything is set up correctly. Once you're satisfied with your campaign setup, click on the "Launch" button to start running your ads.


Congratulations. Now you have your own Google Ads account and your first campaign!


But... getting great results on Google Ads is not an easy task. That's why we are offering our help!


You can book a call with us following this link.


Ready. Steady. Grow!

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